Your point of view (POV) should feel like a weird gift from your best friend.
Not just accurate, but uncannily, unmistakably you.
Like a mug I own with Snoop Dogg illustrated as a hot dog.
It was a gift from my college roommate, and years later, it’s still one of the most me things I’ve ever been given.
I use it almost daily and every single time I take it out, I laugh because it makes me feel quietly and deeply seen.
As good as that mug is, it’s got nothing on the tracksuit.
The velvet track suit I got for Christmas from James.
Embroidered on the back it says: “READY 2 GARLIC”.
Which—believe it or not—wasn’t random.
We were cooking Italian food together one night and I turned to him with finger guns and said,
“Ready to garlic?”
We laughed and subconsciously added the phrase to our shared vocabulary of nonsense:
“slonch” (cilantro)
“gronions” (green onions)
“beppers” (bell peppers)
and now, “ready to garlic”.
Months later, he turned that throwaway line into a fully customized gift.
And just to make sure the universe knew exactly who it was for, the pants said: “LUV 2 SIT”.
Another thing I said once and completely forgot about until James made it immortal.
It was hilariously thoughtful.
Unmistakably us.
This is what good point of view looks like. It’s personal, portable, and instantly recognizable.
And that’s what helps people remember you, connect with you, and trust you. Whether you’re marketing something or just trying to make friends by being yourself.
👓 Your POV is your most scalable brand asset
I’ve been thinking about how rare it is to get a gift like that.
Something that says, “I get you.”
And how rare it is to create something that feels the same way.
Most of the internet is yelling.
We’re told to post hot takes 🔥
Be louder!
Go viral!
But what I’ve found to be truer (and harder):
The best voice isn’t the boldest.
It’s the one that makes people say:
“This reminded me of you”
Your voice doesn’t need to dominate a room.
It just needs to be recognizable to your audience, your people, and most importantly yourself. And when you speak from that place, you stop feeling like you’re broadcasting and start finding belonging.
Your voice doesn’t need to be the loudest. It just needs to be the most you—that’s what people recognize and remember.
That’s what I’m trying to create. Not just attention, but real connection. The kind that makes people feel seen, and feel like they belong too.
Not a performance. Just the truth I’m passionate about said clearly enough that someone could bedazzle it on a track suit and hand it back to me.
You don’t need to post on social media every day or write a book to build a point of view. You just need to understand how you naturally show up and what sticks with people when you do.
💡 For people who want their ideas to stick:
Having a shared point of view is more than just a feel-good moment.
(But I mean who doesn’t love those?)
It’s a brand strategy, and a friendship strategy.
Your point of view is how people remember you and the most scalable part of our creative identity.
It’s what draws people to us even when we’re not online.
It’s the thing that helps people:
Understand what we stand for
Recognize us while scrolling
Trust us before we even talk to them
It’s how we make our work easily referable, quotable, and sharable.
And it’s how we build brand equity that compounds over time, not content that disappears by next week.
✍️ “That’s So You” POV builder
So I’ve been thinking—maybe the stuff that sticks with people is just the stuff that already feels the most like us.
Stuff like…
What do people always say “this reminded me of you” about? Ask friends, family, coworkers or even ChatGPT.
What phrases or metaphors do we re-use because they just work? Even if they’re not original, think about what makes them resonate. Like “Fake it till ya make it!”
What belief feels so obvious to us, we forget it’s unique? “Dumb” questions often have useful answers.
What would our best friend bedazzle on a gift just for us? Let the Ed Hardy fantasy come to life.
I feel like it’s the weird stuff we say. The stories we always tell. And the odd bits about us that people remember…
That’s our voice showing up already.
We just need to trust it enough to build from there.
If we start creating from that, we won’t just stand out.
We’ll stick.
Our point of view should feel that specific.
That ridiculous.
That undeniable.
Like something a friend would bedazzle on a tracksuit for you.
Something that feels like
“You made this specifically for me.”
Or maybe something that says “LUV 2 SIT”.
You get it.
Other cool stuff I’d bedazzle
🕹️ Shopify’s Summer ‘25 Editions site — Gorgeous page design with a killer header and an interactive retro arcade game that somehow makes B2B product launches feel cool. Worth clicking for the design inspo alone.
🌮 Taco Bell App Animation — Taco Bell has chicken nuggets now and the way I found out this glorious news was through their app. It opened with a fun little interactive animation where more and more nuggets filled the screen until it exploded into confetti and revealed the new menu items. I didn’t order nuggets… but I thought about it. Fun and memorable brand moment.
*oven timer beeps*
Oop—I gotta go take the cookies out of the oven. I’m trying out new chocolate chip cookie recipes so don’t forget to send me yours 🍪
I’ll call you again soon, talk to ya later.
Okay byeeeee!
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